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Welcome to Smarter Campaigns' Blog!

Here you will find how to run for office, the latest tips and techniques, strategies to win and more. We hope you enjoy.

SELF-RESEARCH: WHAT COULD MAKE YOU LOOK BAD?

Too many candidates fail because they have issues in their background that they don’t disclose soon enough. Campaign staff hate it when you are months into a campaign and negative information on you surfaces that they didn’t know about. Everyone is forced to scramble and do crisis management, you get sidetracked. In reality, an ounce of preparation is worth a pound of cure.

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WHEN DISASTER STRIKES: DON’T EXPLOIT TRAGEDIES

The news recently has been a steady drumbeat of disaster and tragedy. From the flooding in Colorado to the mass shootings in Washington DC, these events create a torrent of reaction from regular citizens, elected officials, and aspiring candidates. Ultimately, those in the public eye must react in a measured and respectful way in order to avoid the perception that they are exploiting a tragedy for political gain.

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AVOIDING SCANDAL: YOU WILL ALWAYS GET CAUGHT

Everyone loves a good scandal. Especially the media. Politics reliably provides salacious scandals mixing sex, money and power. Everyone is looking for their next big story and political scandal will always provide. Whether it is Congressmen sending naked pictures on twitter or hiding cash in their freezer, Mayors smoking crack with prostitutes, or Governors “hiking the Appalachian Trail,” the truth always comes out because someone will keep digging.

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TELEMARKETING CALL CENTERS

The unrivaled influence and effectiveness of telefundraising call centers is in their ability to coerce money from constituents who cannot afford to contribute. This cannot be overemphasized, especially with retired elderly adults on a fixed income. Relying on sheer volume of calls, these centers are sure to secure contributions purely based off of how many contacts one individual caller can make per hour.

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PREPARING FOR AN INTERVIEW, 2

George Washington didn’t have to read about his flub on Twitter. There was no Facebook feed on JFK’s relationship with Marilyn Monroe. Bill Clinton’s press conference didn’t get parodied on the internet or get songified on YouTube...well not in 1997 at least. Lets face it, if you want to be a political figure now a days, you have to prepare 100 times more than your predecessors even 10 years ago...PART 2

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PREPARING FOR AN INTERVIEW, 1

George Washington didn’t have to read about his flub on Twitter. There was no Facebook feed on JFK’s relationship with Marilyn Monroe. Bill Clinton’s press conference didn’t get parodied on the internet or get songified on YouTube...well not in 1997 at least. Lets face it, if you want to be a political figure now a days, you have to prepare 100 times more than your predecessors even 10 years ago...PART 1

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CALL TIME: A CANDIDATE'S WORST NIGHTMARE

As much as people complain about money in politics the two will always be linked. You cannot have a headquarters, pay staff, buy ads or have much of a campaign at all without money. This inevitably means asking friends, family, and supporters for donations. The most efficient way is through “call time,” where a candidate will make solicitation calls to supporters, people who regularly donate to your party’s candidates and recommendations from other donors.

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THE SOCIAL MEDIA CANDIDATE: FINDING A BALANCE

Social media is an important tool in any campaign seeking to generate enthusiasm and engage with its supporters. Newark Mayor and Senatorial Candidate Cory Booker is an ascendant political celebrity for a variety of reasons. His ability to leverage social media to heighten his visibility and burnish his brand is a large part of his success, but a closer examination reveals the potential pitfalls for embracing such a twitter-friendly strategy

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MESSAGE CALENDARS: THE IMPORTANCE OF ADVANCED PLANNING

As a general rule in politics, if you are explaining, you are losing. Successful campaigns go on the offense with their messaging and policy issues. Focus on the issues where you are strong and avoid talking about the issues where you are weak. If your campaign talks about a certain issue, the press will report on it and your opponent will be forced to comment on issues in your turf. You are setting the terms of the debate.

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