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Here you will find how to run for office, the latest tips and techniques, strategies to win and more. We hope you enjoy.

Posts tagged strategy
EARLY MONEY: PICK THE LOW HANGING FRUIT FIRST

When starting your fundraising operations you want to pick the “low hanging fruit” first. This means finding and targeting the people most likely to give you money with the least amount of effort. Friends, family, co-workers are your best targets. These people know you personally and presumably like you. While many will say “no,” this group has the highest probability of saying “yes” and should be the first phone calls you make to raise money.

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RELIGION IN CAMPAIGNS: HOW TO USE IT TO YOUR ADVANTAGE

Candidates often find it difficult to navigate the intersection of religion and politics during their campaigns. Many candidates are religious and think that other followers of their denomination should be an easy target for votes. They are often unaware that churches risk losing their tax exempt status by engaging in partisan politics...Here are some helpful tips for courting religious voters.

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WHEN DISASTER STRIKES: DON’T EXPLOIT TRAGEDIES

The news recently has been a steady drumbeat of disaster and tragedy. From the flooding in Colorado to the mass shootings in Washington DC, these events create a torrent of reaction from regular citizens, elected officials, and aspiring candidates. Ultimately, those in the public eye must react in a measured and respectful way in order to avoid the perception that they are exploiting a tragedy for political gain.

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THE SOCIAL MEDIA CANDIDATE: FINDING A BALANCE

Social media is an important tool in any campaign seeking to generate enthusiasm and engage with its supporters. Newark Mayor and Senatorial Candidate Cory Booker is an ascendant political celebrity for a variety of reasons. His ability to leverage social media to heighten his visibility and burnish his brand is a large part of his success, but a closer examination reveals the potential pitfalls for embracing such a twitter-friendly strategy

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MESSAGE CALENDARS: THE IMPORTANCE OF ADVANCED PLANNING

As a general rule in politics, if you are explaining, you are losing. Successful campaigns go on the offense with their messaging and policy issues. Focus on the issues where you are strong and avoid talking about the issues where you are weak. If your campaign talks about a certain issue, the press will report on it and your opponent will be forced to comment on issues in your turf. You are setting the terms of the debate.

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