Smarter Campaigns
Simplifying Your Path To Success

Blog

Welcome to Smarter Campaigns' Blog!

Here you will find how to run for office, the latest tips and techniques, strategies to win and more. We hope you enjoy.

Posts tagged fundraising
EARLY MONEY: PICK THE LOW HANGING FRUIT FIRST

When starting your fundraising operations you want to pick the “low hanging fruit” first. This means finding and targeting the people most likely to give you money with the least amount of effort. Friends, family, co-workers are your best targets. These people know you personally and presumably like you. While many will say “no,” this group has the highest probability of saying “yes” and should be the first phone calls you make to raise money.

Read More
PROVING VIABILITY: HOW TO WIN OVER THE SKEPTICS

After you decide to run, you have to convince everyone that you are a viable candidate to win the election. Friends and family must be convinced if they are going to give you their hard earned money. Volunteers and activists must be convinced if they are going to give you their valuable time. Party officials must be convinced so that they do not work against you.

Read More
TELEMARKETING CALL CENTERS

The unrivaled influence and effectiveness of telefundraising call centers is in their ability to coerce money from constituents who cannot afford to contribute. This cannot be overemphasized, especially with retired elderly adults on a fixed income. Relying on sheer volume of calls, these centers are sure to secure contributions purely based off of how many contacts one individual caller can make per hour.

Read More
CALL TIME: A CANDIDATE'S WORST NIGHTMARE

As much as people complain about money in politics the two will always be linked. You cannot have a headquarters, pay staff, buy ads or have much of a campaign at all without money. This inevitably means asking friends, family, and supporters for donations. The most efficient way is through “call time,” where a candidate will make solicitation calls to supporters, people who regularly donate to your party’s candidates and recommendations from other donors.

Read More