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Here you will find free info for the public on how to run for office, the latest tips and techniques, strategies to win and more. We hope you enjoy. All information and photos contained herein are used for educational, informational and commentary purposes only, are not used for profit, and are subject to the Fair use doctrine.

Posts tagged social media
THE SOCIAL MEDIA CANDIDATE: FINDING A BALANCE

Social media is an important tool in any campaign seeking to generate enthusiasm and engage with its supporters. Newark Mayor and Senatorial Candidate Cory Booker is an ascendant political celebrity for a variety of reasons. His ability to leverage social media to heighten his visibility and burnish his brand is a large part of his success, but a closer examination reveals the potential pitfalls for embracing such a twitter-friendly strategy

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