Smarter Campaigns
Simplifying Your Path To Success

Level 3 Class

ADVANCED CANDIDATE WORKSHOPS

So you’ve got the basics down and want to learn the intricacies of campaigning. Well then, we can help you understand all the nuances of campaigning with our easy to follow, comprehensive video-workshops. Learn the secrets of fundraising, communications, field and more from the experts. The workshops are easy, hassle free and are even convenient on the go from your smartphone or tablet!

HOW IT WORKS

Each comprehensive seminar is four weeks, with four weekly 90 minute webinar trainings on the topic of your choice. You will have the opportunity to submit two questions prior to each webinar, during which we will address your specific questions. You will also receive four 30 minutes coaching sessions over the phone, allowing you to ask questions and receive more personalized help. Classes are limited to 5 people to ensure group intimacy.


2017 CLASS OFFERINGS:

GETTING STARTED:

  • Conducting Self & Opposition Research 
  • Developing Your Campaign Strategy
  • Writing Your Campaign Plan

COMMUNICATIONS:

  • Writing the Right Biography
  • Writing Your Messaging & Issue Positions
  • How To Get Free Press From Releases, Conferences, Gimmicks & More 
  • Reporters: The Games They Play, Re-framing Questions, Bridging & Pivoting 
  • Writing Your Stump & Other Speeches 
  • Phone Banking: How To Train Volunteers, Write Scripts & Recruit Supporters

MONEY MATTERS:

  • Creating Your Budgets: Contingencies, Plans & Alternative Budgets 
  • Raise Money: Build Your Finance Plans, Events, Committees, PACs, Internet Fundraising 
  • How To Correctly Fill Out Campaign Finance Reports

BUILDING SUPPORT:

  • Targeting Voters 
  • Build Your Constituency
  • Recruit & Manage Volunteers

VOTER CONTACT:

  • Manage Your Digital Campaign Presence
  • Running Your Field Operations
  • Paid Media Advertising: Print, TV, Radio, Internet, Billboards, Direct Mail and more.

THE END GAME:

  • GOTV (Get Out The Vote) Efforts 
  • Election Day
  • Crisis Management

CONTACT US FOR 2017 COURSE DATES & PRICING