ADVANCED CANDIDATE WORKSHOPS
So you’ve got the basics down and want to learn the intricacies of campaigning. Well then, we can help you understand all the nuances of campaigning with our easy to follow, comprehensive video-workshops. Learn the secrets of fundraising, communications, field and more from the experts. The workshops are easy, hassle free and are even convenient on the go from your smartphone or tablet!
HOW IT WORKS
Each comprehensive seminar is four weeks, with four weekly 90 minute webinar trainings on the topic of your choice. You will have the opportunity to submit two questions prior to each webinar, during which we will address your specific questions. You will also receive four 30 minutes coaching sessions over the phone, allowing you to ask questions and receive more personalized help. Classes are limited to 5 people to ensure group intimacy.
2017 CLASS OFFERINGS:
GETTING STARTED:
Conducting Self & Opposition Research
Developing Your Campaign Strategy
Writing Your Campaign Plan
COMMUNICATIONS:
Writing the Right Biography
Writing Your Messaging & Issue Positions
How To Get Free Press From Releases, Conferences, Gimmicks & More
Reporters: The Games They Play, Re-framing Questions, Bridging & Pivoting
Writing Your Stump & Other Speeches
Phone Banking: How To Train Volunteers, Write Scripts & Recruit Supporters
MONEY MATTERS:
Creating Your Budgets: Contingencies, Plans & Alternative Budgets
Raise Money: Build Your Finance Plans, Events, Committees, PACs, Internet Fundraising
How To Correctly Fill Out Campaign Finance Reports
BUILDING SUPPORT:
Targeting Voters
Build Your Constituency
Recruit & Manage Volunteers
VOTER CONTACT:
Manage Your Digital Campaign Presence
Running Your Field Operations
Paid Media Advertising: Print, TV, Radio, Internet, Billboards, Direct Mail and more.
THE END GAME:
GOTV (Get Out The Vote) Efforts
Election Day
Crisis Management