Smarter Campaigns
Simplifying Your Path To Success

Issue Advocacy

Issue Advocacy


Whether you are a private-sector individual, corporation, small business, or non-profit organization, public sector decisions have an enormous impact on your life and your business. Lobbying campaigns can be used for a variety of purposes: to influence the shape of already proposed legislation, to prevent new regulations from coming into effect, or to propose beneficial legislation. At Smarter Campaigns, our lobbying campaigns are designed to provide access to the elected officials who make important regulatory and legislative decisions that impact your business. Our goal is to make your voice heard, loud and clear. We ask policymakers to take specific positions on specific pieces of legislation and work with you to achieve significant results for your organization.


Every candidate for office needs clear, well-developed policy positions on which to run. At some point, you will be expected to articulate the specific issues and policies you will support once you are in office, and it is essential that you are well-versed on these. Through consultation, we will determine the issues most critical to you. Following an exhaustive research process, we will work with you to develop your positions on these issues. We will help you to translate these issues into concise, memorable sound bites and sensible, defensible policy recommendations. Once this process is complete, we will also show you how to exploit the opposition's position (or lack thereof) on these issues.


White papers, also known as policy or position papers, are used by a wide variety of organizations to educate others and to offer practical solutions for decision makers. Candidates running for public office must produce white papers that clearly outline their policy positions in order to demonstrate competency, practicality, and a dedication to their campaign message. Non-profit organizations often use white papers to educate the public and inform policy makers of issues about which they feel strongly. Commercial white papers are commonly by marketing and sales teams to highlight a particular business issue or emerging technology. At Smarter Campaigns, our team of policy and research specialists can help your organization produce exhaustive, incisive white papers for both internal and external use.


Interest group endorsements have become an integral part of the American political landscape as special interest groups routinely attempt to influence election outcomes. These endorsements can mean a monetary donation, more publicity for your cause, and perhaps much more. At Smarter Campaigns, we understand the need to be proactive in procuring the most resounding endorsements for your cause. Using both our existing relationships and through cultivating new ones on your behalf, we help you to develop relationships with organizations so that you can acquire the endorsements that matter most.