It is standard practice for campaigns to have a slogan. With people’s short attention span you really have to distill your message into a few concise words that describe who you are and why you’re running. A good slogan tells the voter everything they need to know in less than 9 words. Great slogans do it in way less.
Read MoreCandidates often find it difficult to navigate the intersection of religion and politics during their campaigns. Many candidates are religious and think that other followers of their denomination should be an easy target for votes. They are often unaware that churches risk losing their tax exempt status by engaging in partisan politics...Here are some helpful tips for courting religious voters.
Read MoreSocial media is an important tool in any campaign seeking to generate enthusiasm and engage with its supporters. Newark Mayor and Senatorial Candidate Cory Booker is an ascendant political celebrity for a variety of reasons. His ability to leverage social media to heighten his visibility and burnish his brand is a large part of his success, but a closer examination reveals the potential pitfalls for embracing such a twitter-friendly strategy
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