hen writing their official biographies, it happens with disturbing regularity that candidates mention their pets by name but neglect to mention their children by name. The first few times I saw this, I was shocked. Now, it's something I specifically look for when helping candidates write their bios.
Read MoreCandidates for office need to weave together a compelling narrative that answers the question of why they are seeking public office. In American public life, certain aspects of a person’s background can help them build for election, while others can be an impediment to the campaign.
Read MoreToo many candidates fail because they have issues in their background that they don’t disclose soon enough. Campaign staff hate it when you are months into a campaign and negative information on you surfaces that they didn’t know about. Everyone is forced to scramble and do crisis management, you get sidetracked. In reality, an ounce of preparation is worth a pound of cure.
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